Muslim dating app objectives ‘global domination’

Founders of London-based Muzmatch, an alumni of san francisco bay area’s Y Combinator accelerator, focusing on the Muslims that is 400m looking marry

A UK-based app that is dating Muslims is focusing on “global domination” after building an audience in 190 nations.

Muzmatch premiered in 2015 by founders Shahzad Younas, now 33, and Ryan Brodie, 24, using the purpose of producing a software to resolve dilemmas faced by young Muslims trying to get their lifelong partner.

Self-taught previous computer science pupil Younas, now 33, claims that navigating the realms of family members, tradition, tradition and spiritual considerations tend to be over looked on other dating apps.

Headquartered in East London having a extra group in Bangladesh, the app now boasts a lot more than 500,000 users and contains facilitated marriages in 112 countries. You can find plans to launch it in twelve languages that are new.

“i am a Muslim and are also a whole lot my buddies thus I comprehend the dynamic. Everybody chatted exactly how hard it absolutely was to locate a partner. It absolutely was a rather common issue,” Younas told BusinessCloud. “It had been a real no-brainer to introduce the application.

“We refer our plans for the following 12 months as ‘global domination’. Within the Western market, such as the United States, UK and Canada, we are currently the biggest player.

“Now, it is time to bed-in to different areas internationally.”

?1.5m seed funding round

A year ago Muzmatch spent four months within the prestigious Y Combinator accelerator in bay area which includes helped the kind of Airbnb and Dropbox become market leaders. Brodie has stated that Y Combinator has “an amazing background” and so it gave them the “ammo and belief” they had a need to be successful.

Y Combinator was accompanied by brand New York-based investor FJ Labs and London-based business builder Hambro Perks in a ?1.5m seed funding round earlier this current year. Muzmatch has because added 150,000 members that are new its platform.

But the market appears endless: Younas estimates that we now have two billion Muslims all over world and that 300-400m of those are solitary and seeking to marry.

“It’s not merely Muslims in western nations, in Muslims in Muslim countries,” he said. “These changes and shifts in mindset are taking place as much in those nations since it is right here.

“Our users happen to be countries that are different get hitched. We’d one individual in Indonesia who married somebody through the Netherlands, and another user from India marrying somebody from Saudi. The past one was Zimbabwe and Southern Africa.

“The point for the financing round was to speed up our development – to start out putting a spending plan behind advertising and possess the marketplace.”

The software premiered in April 2015 and quickly gained traction around the world. The iteration that is first to achieve 50,000 sign-ups with its very very first 12 months, with around 90 percent coming through word-of-mouth.

“For variation two associated with the application we attempted to widen its appeal while making a more product that is cohesive” said Brodie.

“In our minds, it wasn’t a throw-away business – it had been a really thing that is serious.

“There are areas within the software, which we designed together, in an attempt to help facilitate individuals meeting.”

Designed for the international community

Brodie thinks that the prosperity of the application is with in component due to Younas’ deep knowledge of the problem.

“ From time one we have been really mindful of feedback through the community and respecting whatever they think and whatever they need,” said Brodie.

“We’ve built a platform with a set that is wide of and dependent on your degree religiosity, you’ll shape the matches for you personally.”

The set says that 15,000 individuals all over the world are finding their partner regarding the software and 60 individuals each day get in contact them a story of success with them to tell.

Whenever registering, the software requests the user’s age, location, career, education. After that it requests particulars, like the amount of religiosity – and this can be specified having a slider – and just how often times a day they pray.

“It’s intentionally subjective,” said Younas. “It provides you with a rough guide of exactly how some body else self-identifies.

“There are countless various countries inside the world that is muslim Arab, Pakistani and Indian. They have been quite various, and people that are many to find along those lines.”

A dating app looking to marry down its spending user-base may not appear to be good company, nevertheless the co-founders discover that pleased partners will be the PR that is best.

“A Muslim wedding occurs quickly following the engagement, between three and half a year,” explained Brodie.

“ everything we find is the fact that in the wedding, it really is A pr that is incredible for all of us because everyone understands that the delighted few came across on Muzmatch.

“These are big weddings – with six hundred people – therefore it works great.”

Interactive digital mag below